How many times do you say "if"...

Mariam-Webster defines the word "if" as follows:

1 a : in the event that b : allowing that c : on the assumption that d : on condition that

2 : whether

3 : used as a function word to introduce an exclamation expressing a wish

4 : even though : although perhaps

5 : and perhaps not even —often used with not

When you are talking about life insurance, the only "if" should fall between the letters "l" and "e" in the word "life"! Life insurance is about three simple, yet powerful concepts: promises, protection and guarantees. This is the reason that life insurance is at the heart of all good financial and retirement planning. It forms the foundation upon which all other financial plans can be be built. In addition to providing much-needed protection for a growing family, it can form the basis for efficient retirement planning strategies. Promises, protection, guarantees: this is why "if" has no place in your discussion of life insurance.